How is crowdsourcing changing the way that companies approach creating content?
Firstly What is crowdsourcing? Crowdsourcing is the practice of obtaining information or input into a task or project by enlisting the services if a large number of people, either paid or unpaid, typically via the internet. In the article by Jeff Howe, he explains how much using the media or crowdsourcing is beneficial in terms of increasing demand also getting a certain product out there for the public to see. “Technological advances in everything from product design software to digital video cameras are breaking down the cost of barriers that once separated amateurs from professional. Hobbyists, part-timers, and dabblers suddenly have a marketer their efforts, as smart companies in Industries disparate as pharmaceuticals and television discover ways to tap the latent talent of the crowd” (Howe). What the quote means to me is that companies in different avenues can use crowdsourcing in a mo0re beneficial way for them to outsource a product new or old. More exposure and more demand is what these companies benefit from.
